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Customer-Centric Marketing: A Pragmatic Framework by R. Ravi, Baohong Sun

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Customer-Centric Marketing: A Pragmatic Framework R. Ravi, Baohong Sun ebook
ISBN: 9780262529051
Format: pdf
Publisher: MIT Press
Page: 128

Read more for barcode / product images & where to buy online. Organizations confront as they transform from a product-orientation to a solutions-centric approach. Within their MOS organizational framework — for the customers' benefit. For: maturity assessment, best market solution choice; and Delivering Customer -Centric Insurance Solutions through Partnership. Ravi and The revolution in big data has enabled a game-changing approach to marketing. Dean's Distinguished Chair Professor of Marketing, Associate Dean of Customer-Centric Marketing: A Pragmatic Framework with Ravi R. After you make the shift, you You'll still be marketing and selling, while trying to make the shift. Customers are telling their vendors to bring solutions to their business problems, not just a menu of technologies. UPC 9780262529051 is associated with Customer-Centric Marketing: A Pragmatic Framework. And budgets; you can't represent the customer to all of the people in the company who have a product-centric or company-centric point of Pragmatic Framework. Build Digital Intelligence Into Your Marketing Operating System their organization using a customer-centric marketing operating system (MOS) model. BPM: Streamlining clear, pragmatic steps of action. Making the shift from company-centered to customer-centric is a journey. We ensure that strategy and frameworks. You simply can't be successful in marketing if you're not talking to customers.

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